The Top 30 TikTok Marketing Tips For Law Firms

Have you ever heard about TikTok? TikTok is known for funny reels and videos. So how does that affect you as a law firm owner?

The fact is, there is more to TikTok than just posting funny videos alone, it is a potent marketing tool that you should take advantage of. 

TikTok has relatively low competition in marketing and this will help you stand out in your Marketing Campaign.

TikTok is a social media app that allows people to post short videos of up to a maximum of 15 seconds or combine videos for a maximum of 60 seconds. It has a lot of cool features and effects and this is where the gold is in TikTok. It has features that can help you edit, add background music or texts to your video.

The interesting features of TikTok will make your marketing activities spread like wildfire across the world in the shortest possible time.

Your Bio is the section on TikTok where you give a short description of your business and the services you render. It’s important to maximize this section and use it to lure more clients to your business. You can include a call to action or an invitation to one of your products in the bio. If you want to add a link to your website, use the dedicated website section in the account preferences area. This will give you more space to write in your bio. 

A good marketing practice on TikTok is to link your TikTok account to your other social media accounts. This works especially if you already have many followers on your other accounts. It will help to increase your TikTok followership in a quick time.

To build a lasting community on TikTok, you must be original and authentic in the kind of content you create. It’s true that you want to boost your business sales through TikTok, but don’t focus too much on that as you market through TikTok. Instead, find a way to reach out to your audience and win their heart through fun and creative content.

You can also, watch other TikTok videos to help you find your own unique voice as a brand before making your videos.

A quick way to gain a loyal fanbase on TikTok is to add value to them by releasing educational content. As a law firm you can begin to teach people how to use your products that they love things they need to know about the service you render. This will cause your viewers to always refer to your account when they need such information and your business popularity will increase exponentially.

This tip works across all social media platforms including TikTok too. To increase user engagement and attraction to your videos, you should encourage your customers to do videos that describe how excellent your product or service is. You can use these videos on TikTok with their permission. 

These videos will attract more leads to your business marketing videos on TikTok than videos created by your brand alone.

To increase the visibility of your video, you should make use of trending hashtags that will make your videos pop up when people search for these hashtags. You can use a word or phrase that is almost unavoidable in your business niche as a hashtag on TikTok and watch it fetch you more customers. Your TikTok title (caption and hashtags) is limited to 100 characters therefore, perform extensive research to know what hashtag works for your business so you can maximize that space.

Music is a powerful attraction force in marketing and its use of it in TikTok is what makes TikTok marketing so lucrative. In order to push your marketing videos out more on TikTok, be on the lookout for trending songs, instrumentals or beats that are popular on TikTok. They will help your visibility on TikTok. You can save songs you wish to use in a future video in your “favourites” section. TikTok also shows you popular songs that will make you more visible on the “for you page".

The best way to grow on TikTok is to utilize creative, fun and original content. Find your own voice, and your unique style and captivate your customers with it. Try to create your own content. Start your own trend or create a challenge that is unique to your own business niche. People are always looking for creative content to jump on. Utilizing your own creative and unique content for your videos will help your videos go more viral.

Another way to ensure that you don’t run out of content is to utilize your existing content and convert them into 15 seconds videos on TikTok. If you already have a blog, podcasts or email marketing channel for your law firm? You can easily convert the content that you have proven to be effective to TikTok videos. They will also work for your TikTok videos also.

It is very important to make sure that your TikTok videos provide value for every second of the video. The best way to do this is to make your videos stand out to your viewers in whatever way you can. Remember the videos are very short and concise, so don’t delay the value in them till your viewer gets pissed.

Rather than waiting for your viewers to comment on your video? Why not start the conversation first? You can do this by dropping the first comment under your video and engaging others to comment also. By doing this, you have prepared a platform for user engagement. Also, be sure to reply to other comments from your viewers when they start rolling in.

If you want your videos to be effective, you can try to keep them as short as possible. TikTok has can accommodate videos of one minute or about 15 seconds. You can go for the second option as it will keep your viewers watching your video over and over again especially if it is funny and creative.

You can use your TikTok marketing videos on Instagram, Facebook or YouTube. It will help you save the time that would have been used to create different videos for all these platforms. Your creative TikTok will draw more followers to your TikTok account as well as other social media platforms when you use them there. This means more followers and customers for you.

To keep your followers captivated on TikTok, you should post frequently. It’s not hard to do since the videos are short and easy to create. You can try to post content on TikTok more frequently than other social media platforms. You will get massive results from it.

Apart from posting content on your own TikTok account, you should also take time to interact with other content and videos that are relevant to your industry too. Engage and comment in other people’s posts as this can earn you more likes and traffic also, apart from your own content

TikTok has an inbuilt analytics tool for pro account users only. This tool can help you see how well your videos are doing on TikTok and what you need to improve in them. You can switch your account to a pro account in the “Manage my account” tab. After this, you will be able to access the TikTok analytics tool.

TikTok ads are a great way to reach your target audience in a short amount of time. It helps you increase your leads and build your audience without having to spend time doing that manually. TikTok offers five types of ads: in-feed ads, branded effects, branded hashtags, top view ads and brand takeover. In-feed ads are the most effective for small businesses so you can use them if you’re still trying to build followership on TikTok for your business.

A good way to increase your fanbase on TikTok is to partner with other business owners in your niche who are already established on TikTok. Making videos with them means that you will be exposed to their large follower base and this will grow your online network so easily. You can do this by searching for relevant content on TikTok and then reach out to them expressing your desire to collaborate with them for the progress of your business niche.

TikTok influencers are another great way of getting results with your marketing on TikTok. TikTok influencers are celebrities or famous people who have a lot of followers on TikTok. You can approach them to advertise your business product or service based on the terms of the agreement. To know the right influencer to use, you can sign up for the TikTok creator marketplace where you will be shown the metrics and stats associated with each influencer.

All the things you have to do on TikTok can seem very cumbersome if you’re doing them all by yourself. This is why you should have a social media manager in your law firm. You should hire a person who is proficient on all social media platforms including TikTok. This will relieve your burden and bring more professionalism into your marketing strategy.

The TikTok algorithm favours videos that are recorded vertically more than videos that are recorded horizontally. So, take note of this when recording your videos. Most videos on social media are recorded vertically, so changing this in your video will stress your viewers and reduce your standing in the TikTok algorithm.

A great way to stand out on TikTok is to ensure that your content is branded. It’s your business content so make sure that people can identify that. Let your videos or content carry your logo, tagline, a self-created hashtag and your theme colour. This way, you have created a space for yourself in the marketing industry on TikTok.

Ensure that your videos or content on TikTok are crowned with a call to action. Make sure you give your viewers a reason to patronize you. Present them with incentives that are backed up by a powerful call to action and watch them come running in your direction.

TikTok has a variety of effects that can help you stand out from the crowd in your videos. You will find them under the effects tab. TikTok also has a green screen effect that allows you to replace the existing background with any image of your choice. See if these effects work for you and start using them.

This is a great way to engage your viewers on TikTok. Hashtag challenges are very popular on TikTok and people love to participate in them. You can utilize this tip to draw more followers to yourself on TikTok. The challenge could be videos of your clients using your product happily or their experience with your business. It will require a hashtag that is specially created for that challenge. All this will make your popularity on TikTok to increase tremendously.

A good way to grab your customer’s attention on TikTok is to tell a story with your video. You can get started with this by using the text overlays. Start by establishing a problem with the text and then solve it step by step as the video progresses.

Make sure that your videos always have a lively, fun atmosphere. If you are not enjoying your videos, there is a good chance that your viewers may not enjoy them too. Don’t get so serious as an official on TikTok that you don’t get to include some fun in it. TikTok is a fun place to be so let your content follow that order too.

Create scripts for your videos beforehand, they will help you to be outstanding. Don’t be tempted to go without a script on TikTok because it uses short videos. Settle down to create a script, and work with experts that can help you develop hashtags, challenges and stories you can use in videos. You will find it easier to create content on TikTok this way

One way to create flawless videos is to prepare for them and practice them. Practice your script and the motions, gestures or transitions you will make in each video. This will ensure that you are at your best while creating a video.

TikTok can be a little exhausting and it might take a little time and effort for results to start flowing in. However, don’t get discouraged by this. Keep putting in the effort needed to make a viral video that will announce your brand. Keep experimenting with different styles as a beginner on TikTok till you find what works for you.

So, there you have it, 30 great tips to get you started on TikTok marketing successfully. Start utilizing these tips and have a great time marketing on TikTok!