The Top 30 Instagram Marketing Tips For Law Firms

Instagram is one of the best platforms to be on when it comes to digital marketing as a brand. As a law firm, Instagram will help you grow your brand awareness and followers to a great extent. Do you know that 130 million Instagram users engage with shopping content every month? Instagram is brand and business-friendly, you will find it easy to market there easily.

Instagram has very impressive stats on customer engagement. It is indeed a goldmine to maximize your marketing strategy. Instagram is the most accessed network after Facebook with over one billion monthly users. About 90% of these users follow at least one business on Instagram. If you take your marketing on Instagram seriously, the stats will always favour you. 

Instagram favours you as a law firm owner because of the visual nature of the content that it is structured to accommodate. If you have visual products or services you need to showcase to people online, Instagram is the right place for you.

How does Instagram work?

Instagram operates through images and videos. Although images are more common on Instagram than videos. Instagram had the following features that it operates through:

• Regular posts: These are the most common posts you find on Instagram. They include photos and videos that are up to a minute or less.
• Reels: Instagram reels are the fun and captivating part of Instagram. It allows users to upload short videos of 15 to 30 seconds which can be used for any purpose. You can add background music and effects to the video. It is similar to the kind of videos utilized on Tik Tok.
• Instagram stories: Instagram stories are like the highlights of your page. They allow you to post what’s on your mind without clogging up our main feed of posts. Instagram stories are temporary and they disappear after 24 hours, so you should not post really important information about your business there only. Not everybody will be online on Instagram in a 24-hour space.
• Instagram live videos: Instagram live helps you to stream live videos while your viewers are watching you directly. It is not a recorded video. Your clients can see what’s going on live and direct when you use Instagram stories. You could use this feature to help your clients connect to important events in your business wherever they may be.
• IGTV: Instagram TV allows you to post recorded long-form videos. It is different from Instagram live in that it is a recorded video. You can post IGTV videos using the IGTV app. It is not available for desktop viewing, viewers can access it using the Instagram or IGTV app.
• Instagram ads: Instagram allows you to boost posts or videos through its advertising platform. Instagram ads are done through the Facebook ads platform. If you are familiar with setting up Facebook ads, Instagram ads will be easy for you to carry out.

With all these awesome features Instagram presents to you, here are 30 tips that you should apply to maximize them and come out with the best results in Instagram marketing:

Before you start posting on Instagram at all, ask yourself crucial questions about what you are trying to achieve with marketing on Instagram as a law firm business. Why are you on Instagram at all? When you are able to tell why you are on Instagram, you will have clearly defined goals and you will have guidelines for reviewing your strategy later on.

Another important thing to do before you start your marketing is to determine your target audience. What type of people are you trying to reach online? Use factors like age, sex, income and geographical location to define your audience. If you are having difficulty defining your audience, you can check your competitor’s account on Instagram. Having a look at their followers will give you a glimpse into the kind of people you should be targeting on Instagram.

The competitive analysis involves taking a look at the profiles of other marketers in your business industry on Instagram. How is their strategy like? What kind of posts get them the most user engagement? Are they any loopholes in their strategy you can capitalize upon to build your own strategy?  Conducting a competitive analysis helps you build a robust and holistic strategy for your marketing on Instagram.

Having a Calendar that structures your post already gives you better chances of succeeding on Instagram from the beginning. Record your posts, captions and hashtags in an editorial calendar beforehand. If you will include any sales, discounts, products or promos record those in your Calendar too. This is much better than trying to figure all this out at the last minute.

Make sure that all your posts are consistently representing your brand out there. Let your Instagram account and profile paint out your brand values and personality. If your customers stumble on your photo or video by chance, they should be able to tell that it’s from your company. Don’t let anything come from you on Instagram without being branded.

To attract your clients, make sure that your profile is very captivating and eye-catching. Make sure that your username is simple and short. People can’t follow you if they don’t find you so keep your username simple. Also, fill out your bio with a short description of your business that will convince prospective clients about you. You can also include links to a product or landing page o your bio.  Make sure that your profile picture is simple and attractive too.

The next thing to do is to look for accounts that do similar things to what your business does and follow them. This is important because Instagram will suggest your account to the followers of that account as a relevant account that they can follow too. This way, your followers will begin to grow without you doing anything.

Using a personal account as a business on Instagram will only make you lose potential clients. If you use a business account, your clients can easily know what you stand for when they are on your profile. In addition, you can only access some Instagram features like Instagram Insight,  Instagram ads and Instagram shopping with a business account. To switch to a business or professional account, simply go to your profile, tap the three dots at the top right, select settings and then account and tap “switch to professional account” and it’s all done! 

Instagram is a visual-based platform, that is, people will get attracted to you by what they see. This is why you need to work on your photos and videos to make sure that they are looking sharp and attractive. Make sure the photos are of the best quality and they have great colour combinations that will command your client’s attention. You can also tell stories with your content to make them appeal to your client’s emotions more.

Instead of posting content and just waiting for your clients to comment, find a way to engage them to interact with you. You can organize a monthly live video where they get to ask you or your business executives anything they want. You can post something about your product and ask for their reviews on it. You could also start a countdown to the release of a new product by your business which helps to build their anticipation and make them interact with you more.

Hashtags are popular keywords or phrases spelt without spaces and preceded with the pound sign (#). Hashtags help your marketing on Instagram because they help you to be more visible, captivating and appealing to your customers. You can use hashtags for any of your posts. It’s either you choose to create one that is unique to your business or you search online for low competition hashtags that are used in your business industry and then use them.

One picture could mean a thousand things, however, the right caption helps to put context to your pictures on Instagram. This is why you must take the time to develop the right captions for your posts. Write down your captions beforehand so that you can work on them till it’s in the best shape. Ensure that your captions are short and engaging too.

The best time is a relative subject depending on who your audience is and what industry you’re in. Whatever works for you, make sure you post at a time when your viewers will most likely be free and be able to view your post at that time.

It will be a great idea to link your Instagram account to your Facebook page. This will make sure that there are more eyes on your posts. It will also be a great avenue to direct your traffic from other social accounts to your Instagram. 

When going through your feed or competitor’s profile, you may find a picture or video that you can emulate or that inspires you with an idea. You can save it by using the save feature on Instagram to access them later. Do this by using the ribbon icon on the right-hand corner of the post you are viewing. To access them, go to the three horizontal lines at the top of your profile and select saved, you will find all the posts you have saved.

Instead of going through the stress of figuring out what to post every time, you can leverage the network of your followers to help you build your content. You can ask your followers on Instagram to post videos or photos using your product or give their testimonials about your satisfying service. Ask them to tag you in those posts and you can easily repost them on your profile.

You can use Instagram ads to boost your post’s reach. Instagram ads work like Facebook ads and they have similar methods of functionality. Take time to learn about the Facebook ads platform and utilize it to boost your posts on Instagram to widen your horizons. When using Instagram ads, it’s better to create a specialized post that is specifically designed to draw more customers to your account.

From time to time, lure more clients to yourself by offering them discounts or promotions through your Instagram profile. They will attract more first-time clients to you. When running a special offer, let your clients know how they can enjoy the offer and set a deadline for its end to create a sense of urgency on it.

Contests are a great way to draw clients to yourself and also raise awareness about your business on Instagram. Through contests, you can earn more likes and followers with little or no effort. To enjoy these benefits, simply organize a contest that your clients can participate in. The aim of the contest is to point people to your business so it should be something related to your business. You can ask contestants to follow your account before they participate or use a hashtag that you have developed. Be sure that there are great rewards for those who do well in the contest.

If you are engaged in charity as a business, a strategy to draw more people to your business is to carry your clients along with your charitable acts on Instagram. This will further convince them to patronize you because they know that they are helping people through this.

 A great way to build excitement and anticipation for your new products or services on Instagram is to engage teasers or countdowns. Share with your followers a sneak peek into a new product or improvement to your service that will soon be implemented. It makes them know that you are always working to offer better service to them.

You can get more personal and connected with your clients by going live from time to time. There, you can take suggestions or questions that they may have about your product or service. You can notify your followers of a time for a monthly live video where they can schedule it in their diaries and prepare to join.

Instagram influencers are individuals who have a lot of followers on Instagram. You can approach them for collaboration with your business brand. They will advertise your brand or product based on the terms of the agreement with them. This is a great way to advertise on Instagram apart from Instagram ads.

Instagram insights are a way to measure your analytics on Instagram.  Through Instagram insights, you will find useful stats that will help you refine your strategy. Instagram insights will help you improve your marketing strategy on Instagram.

Instagram reels are a fun part of Instagram that you can explore to further advertise your brand. Reels tend to go more viral than the usual posts and they are easy to create. You can use reels to educate or show your followers how to use a new product you’re releasing.

An Instagram shop is an online store where you can display your products on Instagram. It is only available for business accounts only, so this is why you should use a business account on Instagram.

With the Instagram shop, there is a “view shop” button on your profile that lets your potential clients see your products straight without having to roam around your profile.

Stories highlights are a way of saving your Instagram stories into groups so that they can still be accessed after 24 hours. Stories highlight have a way of making your profile look more beautiful and organized. You can create different story highlight albums and save your stories to them to give your more information about your law firm.

Rather than just seeking to drive sales on Instagram alone, make it a point of duty to engage. It is a subtle way of making yourself visible without having to advertise. Follow other accounts in your niche and like their posts, it will increase your chances of getting noticed. Reply to your follower’s comments, pin an interesting comment, repost a tag from a follower etc All these will help you to build a powerful presence on Instagram.

Once in a while, go to your Instagram settings and modify it to your taste. Do you want your account to be professional? Do you want your account to be private? Do you want to hide offensive comments on your profile? You can get to do all this and more in the settings section.

As you remain consistent, your success on Instagram will be guaranteed. Make sure that you are posting and engaging frequently on Instagram. If you can’t keep up with it, hire a social media manager. Instagram rewards consistency.

Get performing all these tips mentioned and you will make whopping profits from your Instagram loyalists. Cheers to your business success!