Top 30 LinkedIn Tips For Law Firms

Whether you’re someone who has been dreaming of starting their own business for a long time or the idea just recently occurred to you, starting a business can be extremely intimidating. There are a lot of people out there with similar business ideas, making a lot of competition but if you’re serious and passionate about your goal, you’ll be the one to come out on top. 

As I said, there are a lot of people out there on the internet and most of them have some advice that they’re going to try to impart to you, but not all of them will know exactly what they’re talking about. Digital marketing can be a challenging concept, especially considering how broad the topic is becoming as technology becomes more and more integrated into our lives. Narrowing down our focus to LinkedIn marketing can help us focus on what works for this particular platform. The gray area between contradicting pieces of information may be harmful to you, so let’s break down some of the best tips that you can utilize for your small business’s LinkedIn.

We’ve all experienced something being made out to be amazing only to be underwhelmed when we experience it ourselves. Don’t let your LinkedIn profile, one of the most important and powerful tools that your business has, leave that impression. There is an overwhelming number of people on LinkedIn which means that you have the potential to use the platform to be seen by a massive number of users. You want people to see your profile and be impressed and want to learn more, you don’t want them to experience that dreaded letdown.

For some of you, this may seem like a no-brainer. If you fall in that category, congratulations, you’re already ahead. If not, let me explain this a little further. Obviously, you know that your audience is whoever you’re being followed by or connected with, but this is only half the battle. Knowing who you’re trying to appeal to will influence your marketing methods, the content that you create, and how you approach the whole thing. If you know this imperative piece of information, you’re starting off on the right foot. If you don’t know who your audience is, there’s a chance that you will end up just screaming into the void about your business.

Something that may potentially be considered a difficult part of the process is determining your niche. If you’re interested in gaming, for example, that’s a pretty broad topic. You have to narrow it down to a specific genre of games at the very least in order to avoid getting lost in the chaos. If you appeal to a very specific group of people, they are sure to stay with you.

A lot of your LinkedIn’s job is to lead people right to you. If you use keywords that will help boost your spot in the search results, there’s a greater chance that people will stumble across your page. The more specific you are, the better the chances that you’ll be found.

Great, you’ve reached your audience, now how do you keep them engaged? You have to appeal to them and the way to do that is to tell them what their problem is. By doing this, you’re telling them that you understand where they’re coming from, the things that they struggle with, and therefore, what they need in order to rectify the issue. Making your audience members feel seen will draw them to you even more and they’ll be intrigued to hear what your solution is.

People don’t like having questions that go unanswered. If you provide the answers to their questions before they even have the chance to ask them, they’ll continue to feel seen, and you will be able to gain a little bit of their trust. 

For some people, this may look different, but the importance still stands. Being able to prove that you are a credible source will aid in getting your audience to trust you. For those who are new to the field, this may be a degree or a certification that you have in the field. For those who are more experienced and have been doing this for a little while, this may include customer reviews, testimonials, or even examples of their work. For example, in the fitness industry, examples of the work that has been done might be before and after photos of a customer. Showing your audience that people who have worked with you previously have nice things to say about you can go a long way.

Of course, we want your business to be successful, but what does that look like? Figuring out what your answer to that question is will greatly influence how you approach the next steps. 

A call to action might come in handy here. If you want your audience to click a link to another website, read some blog posts that you have posted, sign up for the newsletter, or even contact you directly, you need to tell them to do it. Here, you’re acting as a guide, helping them figure out exactly where to go. This somewhat ties into the idea that we don’t want them to be left to do guesswork, so you have to tell them what you want them to do.

Even if you have been in the field for x number of years, you still do not know everything about it. It may be hard but try not to inflate your ego by allowing yourself to think that you know all the ins and outs of your field because you don’t. Always be willing to learn from those in all walks of life when it comes to your field. Just because someone is older doesn’t necessarily mean that they’re wiser and know more than you do. Keep in mind that knowledge is the best weapon that you can have.

If you’re communicating with a customer and they express certain wants and desires, make note of it. By paying attention to what the market is actually asking for, you’ll be able to chip away the pieces of your business that others are willing to pass on, leaving more room for you to focus on what the clients are loving.

For some of us, this dates back to our years in grade school. “If you have a question, ask it.” There are so many people that are too timid to ask specific questions or may not know how to word them properly or might’ve simply forgotten to ask you. This is incredibly important when it comes to your FAQ page. If someone asked you a question that was specific to your service rather than to their particular request, consider including it on your FAQ page as there’s a chance that someone else has the same question. If a question regarding specific jobs continues to come up in slightly different forms, generalize the question and add it to your FAQs. This way, you’re sure to answer someone’s question before they contact you, saving both parties some time.

Content creation can be overwhelming, but sometimes, you can utilize content that others have created. For instance, you can share something that a similar or relevant company posted on their account to keep your content up and show your audience what you’re viewing, what you like, and how you feel about a specific topic.

While a lot of people stress the importance of posting on social media frequently, it’s better to ensure that you’re posting quality content rather than posting for the sake of volume.

Humans have a very limited attention span. You may have even noticed it in yourself when you skim an article that has a lot of large blocks of text. Break up your content with paragraphs or include pictures to keep your viewers engaged and entertained.

Your analytics know more than you do and may catch trends that you wouldn’t have recognized on your own. Pay attention to these numbers as you continue to operate your business as they can clue you in on what’s working and what isn’t.

People like it when everything is about them. Nobody wants to think that they’re getting a message that was copied and pasted rather than one that was written specifically for them. The more personable you are, the more likely your customer is to enjoy your service, recommend you to others, and even come back for more.

If you’re doing the same few things over and over, try picking a factor to change and observe the shift in results. Some things may work better than others, but you may also find that some of your factors are already better than the alternative.

While some may think that email is not the way of the world anymore, it couldn’t be further from the truth. Email is an excellent way to ensure that you are reaching a great number of people and can be a quick way to put yourself in front of all those eyes.

Maintain eye contact and keep your face free of obstructions. Body language is important even in your profile picture. If your page doesn’t have a picture, how could someone trust you enough to invest in your business?

Joining these groups can help expose you to people in similar situations that you otherwise wouldn’t have the chance to get to know. Being a valuable member of the group can attract people to you and help you grow your connections.

If you start your own group, it can give people the ability to get to know you and your business more without having to invest in either. Being able to join a free group is a way for your potential clients to dip their toes in the water rather than diving in headfirst.

It’s important for people to be able to find you online with ease. If your handle is something other than your name or your company’s name, it can be hard to find you. If your clients have to work hard to find you before they even trust you, there’s a chance you already lost them.

Rejection and failure are important parts of the process that you have to shoulder through in order to make it to the point of true success. Understanding that you will hear “No” a lot in the beginning or simply be ignored is important. You have to go into your endeavours knowing the difficulties that you’ll face so that you can brace yourself and push through.

This ties back into the tip about personalizing your customer’s messages and experiences. There are plenty of instances in life where people are made to feel like numbers rather than human beings and it truly does ruin experiences. Avoid putting your customer in that same situation.

There are some tools on LinkedIn that you can utilize in order to improve your marketing methods for your small business. Now that we are living in a world of personalized ads that are selected for us based on what we view and like, there’s a better chance that your business will be put in front of those who are most likely to enjoy what you have to offer. Touching back on the use of analytics, it’s another example of allowing LinkedIn to pull its weight during this process.

Whether you are going to reach out to potential customers, respond to emails, or create content, you need to keep in mind that people will see through your methods if you continue to use the exact same cookie-cutter formula time and time again.

Coming up with all of these various pieces of content can be undeniably overwhelming. A way to bypass the feeling of the entire world of content creation sitting on your shoulders, try to create content in bulk or vague enough content that it can be manipulated slightly in order to create something that looks entirely new. One way to do this is to make your content available across multiple platforms or through various channels such as video, podcasts, or blog posts. 

Although it can be a gruelling process and potentially intimidating, try to reach out to individuals that you think would benefit from what your company has to offer. Even if that specific person doesn’t need your services, they might know someone who does. Word of mouth is a powerful marketing tool that never goes out of style. Giving people an experience or an opportunity that they deem impressive enough to share it with their friends and family is exactly how word starts to spread and your business may gain traction.

With a similar idea in mind as creating content that can be used on various platforms, there’s a chance that a lot of your older content may still be of value. If you posted about a topic that seems really important surrounding your company but didn’t have a large following, that quality content is going unseen. This can also help alleviate the pressure of constantly producing new content.

Starting a business that aligns with your passions can be tricky because you also have to consider what is best for your business professionally. When you turn a passion into a business, you can’t continue to do whatever you want, however you’d like to do it. So long as you’re willing to learn more about business tools such as LinkedIn as they come out and change with time and the demands of various markets, you will be able to obtain that success. Both LinkedIn marketing and digital marketing as a whole are incredibly important, and only gaining more importance as we advance and the face of business changes. It’s crucial to stay up to date on the current and upcoming marketing trends so that you can strike while the iron’s hot.